1. Who We Are
Lovesoft Limited (“we”, “us”) is the data controller for personal data collected through this website and our online products, including PixHub. We are registered in England and Wales under company number 08424208, with our registered office at 2 Frederick Street, Kings Cross, London, WC1X 0ND, United Kingdom.
For any privacy question or request, contact [email protected]. A Product may publish its own privacy notice with additional detail.
2. The Data We Collect
| Category | Examples | Source |
|---|---|---|
| Purchase data | email address, country, products purchased, payment status, Stripe receipt ID | you and Stripe, when you buy |
| Content you create | text and images you enter or upload to a tool | you, when you use a Product |
| Support and enquiry data | name, email, message content | you, when you contact us |
| Technical and usage data | IP address, device and browser type, pages and features used, error logs | automatically, when you use our sites |
| Recruitment data | CV, work history, links you share | candidates who apply |
We do not receive or store full card details. Card payments are handled directly by Stripe, which acts as an independent controller for payment and fraud-prevention purposes under its own privacy policy.
3. How and Why We Use It
| Purpose | Lawful basis under UK GDPR |
|---|---|
| Providing our Products, including processing content you create | performance of a contract |
| Processing payments, delivering purchases, and handling refunds | performance of a contract |
| Keeping accounting and tax records | legal obligation |
| Responding to support requests and enquiries | legitimate interests |
| Keeping our services secure, preventing fraud and abuse, and fixing errors | legitimate interests |
| Understanding how our Products are used so we can improve them | legitimate interests, or consent where required for cookies |
| Assessing job applications | legitimate interests, or steps before entering a contract |
We do not sell personal data and we do not use it for automated decisions that have legal or similarly significant effects on you.
4. Content You Create
Text and images you enter into our tools are used only to provide the tool to you, for example to generate a preview or a downloadable file. Where processing happens on our servers, generated files are kept only for as long as needed to deliver them, such as for the lifetime of a download link, and are then deleted. We do not use your content to train AI models.
5. Who We Share It With
We share personal data only where needed, with:
- Stripe, to process payments and refunds
- hosting, content delivery, email, and cloud infrastructure providers
- AI service providers used in our development tooling, under business terms that exclude training on your data
- accountants and professional advisers
- law enforcement or regulators where required by law
All service providers act under contract and may only use the data to provide their service to us.
6. International Transfers
Our users and some of our providers are located outside the UK. Where personal data is transferred outside the UK, we rely on a UK adequacy decision or appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
7. How Long We Keep It
- purchase and financial records: 6 years after the end of the financial year they relate to, as required by UK law
- support correspondence: up to 2 years after the enquiry is resolved
- generated files and uploaded content: only as long as needed to provide the tool, as described in section 4
- technical logs: up to 90 days
- recruitment data: up to 12 months after the process ends, unless you agree to a longer period
8. Cookies
This company website does not use advertising or tracking cookies. Our Products use cookies that are strictly necessary for them to work, such as for checkout, security, and language preferences. If a Product uses analytics or other non-essential cookies, it will ask for your consent where required by law.
9. Security
We protect personal data with encrypted connections, access controls, multi-factor authentication, and regular software updates.
10. Your Rights
Under UK GDPR you have the right to access, correct, erase, or restrict the use of your personal data, to object to processing, and to data portability. Where we rely on consent, you can withdraw it at any time. To exercise any of these rights, email [email protected]. We will respond within one month.
If you are not satisfied with our response, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk, or to the data protection authority in your country.
11. Children
Our Products are not directed at children under 13, and we do not knowingly collect their personal data. Purchases must be made by an adult or with the permission of a parent or guardian.
12. Changes
We may update this policy from time to time. The latest version will always be published on this page with the date it was last updated.